Coffee beans and business strategy31/07/2014
More than 70 million customers worldwide stop at Starbucks coffee shops weekly – and GIS technology is integral to helping the company determine how best to serve these customers – by placing their stores in the right locations.
Starbucks started bold – like many of its coffee offerings – with GIS. It used the technology to tackle one of its business’ most critical challenges – how can the company continue to grow responsibly while supporting 20,000 stores worldwide?
To identify new store locations, more than 700 Starbucks employees across 15 countries use an ArcGIS technology-based market planning and business intelligence solution called Atlas.
Atlas provides Starbucks personnel with workflows, analysis and store performance information so they can make informed decisions when identifying new business opportunities.
Learn more about how Starbucks is using Atlas to deliver world-class service by watching the video below.