Wendy’s generates more savings with location analytics17/09/2014
Geographic insight, delivered through location analytics, has enabled Wendy’s to transform decades of data into successful store rollouts and an improved customer experience.
The hamburger giant has used the world’s most advanced location analytics technology – the ArcGIS platform – to find potential customers and employees, analyse transactional trends and improve efficiencies across their global operation.
In this video, Wendy’s Director of Real Estate Services John Crouse shares how ultimately, the technology has seen Wendy’s generate savings of more than $750,000 over the past two years.
Download Wendy's case study.