GIS for commercial

Growing retail sales with location-based analytics

With the pressures of a crowded marketplace increasing, retailers in Indonesia are leveraging to Geographic Information System (GIS) technology to make better decisions and increase profits.

A smart mapping platform enables retail companies to map, analyse and visualise sales figures, customer information, and even loyalty program data – revealing opportunities not apparent in charts and tables.

Location-based analytics provide retailers with a powerful advantage over their competitiors – one which extends beyond simply selecting the most suitable store location – allowing them to:

  • Compare the number of visitors walking past a store to the number entering
  • Find out how long visitors stay in a building, and in what zone
  • Understand peak periods and visitor movements to optimise the effectiveness of a space
  • Learn how merchandising impacts business
  • Generate statistics on visitor frequency
  • Maximise return on investment

To learn more about how GIS for retail solutions can help improve your bottom line,
contact Esri Indonesia today on (021) 2940 6355.

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