Over 80 per cent of all data contains a location component. By visualising and exploring the relationships within this data, and using the resulting discoveries to guide decision-making - you are effectively utilising location analytics.

Location analytics draws on GIS technology to provide a fresh perspective on information. It brings to life the often hidden meaning of static data to reveal new opportunities, innovative approaches and, ultimately, business solutions.

In recent years, location analytics has emerged as a growing area of interest for many of the world’s leading technology providers – and is now a key component of Microsoft, IBM, SAP and Microstrategy offerings.

The greatest benefit of Esri’s location analytics solutions is the ability to translate complex datasets into the universal language of smart maps.

In this way, the technology provides a powerful perspective on the present and a compelling window into the future. It’s a unique vantage point – unattainable through any other tool.