All transactions happen in a specific place – and ArcGIS solutions for retail deliver insights into why transactions happen where they do. Spatial analysis empowers retailers to make informed decisions, enrich customer experiences, select profitable sites, and increase incremental sales.

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Industry solutions catalogue

Market development – site selection

Through a powerful integration of internal and external data, retailers can access critical insights to inform market expansion plans, select and qualify new sites or evaluate the performance of existing outlet locations.

Market development - site selection

Ideas and insights:

  • Access a single, integrated view of all internal and external datasets – including demographic insights and purchasing patterns

  • Deploy ready-to-use location analytics tools across your enterprise

  • Undertake property surveys with mobile-based field data collection apps

  • Share analysis and insights with all stakeholders via interactive web maps and apps

Product mix:

Required data:

  • Point of Interest data from HERE

  • Market Research data from Michael Bauer Research International

Market development – market analysis

When it comes to marketing development, business analysts need tools to uncover critical insights into sales performances. ArcGIS analyses critical business and market data with an advanced statistical approach, to equip decision-makers with all the knowledge they need to make the right business decisions.

Market development – market analysis

Ideas and insights:

  • Combine advanced statistical methods with powerful location intelligence

  • Integrate internal with external data for deeper insights

  • Deliver compelling visual representations of analysis – enable all stakeholders to clearly see insights

Product mix:

Required data:

  • Street Network dataset from HERE

  • Point of Interest data from HERE

  • Market Research data from Michael Bauer Research International

Sales territory and trip planning

Route-to-market teams use ArcGIS tools to effectively manage distribution of products and workforces across their sales territories. Plan and optimise your workforce’s sales routes to maximise opportunities and achieve greater operational efficiency.

Sales territory and trip planning

Ideas and insights:

  • Optimise sales territory management

  • Plan efficient routes for your workforce

  • Provide plans and updates to stakeholders, anytime across any device

Product mix:

Required data:

  • Street Network dataset from HERE

  • Peta Administrative Polygon from BPS

GPS movement analysis

With ArcGIS, analysts are able to identify hidden spatial patterns of how vehicles – such as buses, cars and trucks – operate through regions. Clearly see where and when incidents happen, where vehicles regularly stop, or the impacts of traffic congestion. Use this insight to better evaluate and plan your business’ daily operations.

GPS movement analysis

Ideas and insights:

  • Deploy ready-to-use spatial analytics tools

  • Prototype big data analysis methods in a desktop-based environment

  • Share analysis and insights via interactive web maps and apps

Product mix:

Commuter origin-destination modelling

Understand the travel routes of your customers – and potential customers – and use the insights to select new sites, optimise existing store performance, and deliver more targeted marketing initiatives. Analyse commuters’ ‘tap card’ travel data to visualise how your customers move through an area – including bus ridership.

Commuter origin-destination modelling

Ideas and insight:

  • See your customers’ movement patterns with origin-destination modelling

  • Combine your business data with external datasets on commuters and transport routes

  • Inform decision-marking around store optimisation, site selection and marketing

Real-time monitoring for fleets

Optimise your fleet tracking system and visualise your workforce movements via real-time interactive dashboards.

Real-time monitoring for fleets

Ideas and insights:

  • Track and monitor the status of your fleet in real-time

  • Integrate your GIS seamlessly with your GPS-based tracking system

  • Automate alerts for certain conditions or areas with ‘geofences’ and spatial filtering

Product mix:

People movement analysis

Sales and marketing teams can use ArcGIS to understand human movement and the impact it has on business. Easily turn telco, mobile phone and location data into actionable insights that support out-of-home marketing, selection and optimisation of trade areas, and competitor analysis programs.

People movement analysis

Ideas and insights:

  • See your customers’ movement patterns and how they interact with your retail sites

  • Combine your business data with external datasets such as telco data

  • Inform decision-marking around store optimisation, site selection and marketing

Product mix:

Required data:

  • People movement data

To find out more about ArcGIS, email or call our product specialists on (021) 2940 6355.